WOW24/7 was developed by Johnston Press to bring people closer to the things they love, from film and music to food and festivals. We were brought in to be midwife to this new brand.
We worked with the WOW24/7 team through a series of workshops to identify the new look, feel and tone of a brand positioned for a digital-savvy, urbanite audience. From there, we developed a logo mark, visual style and a comprehensive guideline document.
Photography: Adrian Ray