UNDERGRADUATE
CAMPAIGN.
UCLAN.
For the 2025 Undergraduate Campaign we shone a light on the students at UCLan using neon. We also put the students in the lime light by using authentic storytelling to talk about their experiences and opportunities at the University. It is a visual metaphor that allows UCLan to stand out. Allowing the campaign to bring the brand to life by forefronting the key visual brand assets.
DELIVERY
Inspired by the logo's 'sunrays', the campaign used visual metaphors to spotlight students, symbolising their enlightenment and transformation at UCLan.
While the 'sunrays' sparked the concept, we incorporated additional shapes from the logo to reflect key brand pillars: academic quality, employability, student experience, and belonging. These elements were crucial in our photography and film, giving the campaign a unique look.
The campaign encompassed everything from prospectus design to social media, digital ads, events, film, and photography. We also collaborated with the University to develop a brand toolkit, ensuring consistent, on-brand materials for ongoing recruitment.
SERVICE
+ Creative Concept + Film + Photography & Post + CGI creation + Brand Guidelines & Toolkit + Art Direction + Co-Direction + Copywriting
WITH THANKS.
OUR EXTENDED TEAM.
Steve Askey - CGI
Sean Conboy - Photography
Film - Adam Farrar-Armiger & the brilliant UCLan team
