Brand Development.
Northern Dough Co.
The Northern Dough Co were looking for a brand refresh to give their premium pizza dough more stand-out appeal in the supermarket frozen aisle. Championing 100% natural ingredients and the fun of getting together to make and share great food, our concept brought in a bold, new logo as well as fun illustrative assets which celebrate hands-on baking.
Delivery
From brand story to architecture and copy tone, we started by repositioning the Northern Dough Co more confidently in the current marketplace. Working with illustrators we focused on 'great food, made together' using playful hands to bring the baking process to life. Rolling out across packaging, a shiny new website, social media launch campaign and advertising specs this project spans film, photography and animation.
Services
+ Creative Direction + Brand Strategy & Research
+ Brand Workshops + Brand Identity & Guidelines
+ Visual Collateral + Website Development
+ Digital Marketing & Social media + Exhibition/Environment
+ Film Production + Photography + Animation
6x
New Nationally-Listed NPDs
217%
Turnover Growth Post Re-Brand
2
New 'Big Four' Listings
With Thanks.
Our Extended Team.
Lizzie Harris and Charlotte Caswell - Illustration
Robyn Swain - Photography
Supported by the Innovation Clinic at The University of Central Lancashire
