Ribble Steam Railway & Museum is a local heritage museum that runs on the work and support of a band of committed volunteers. With some great personal stories within their ranks, and some incredible examples of engineering within their warehouses, we wanted to help showcase those within their brand repositioning as they sought to attract more visitors to the museum.

We built on initial brand assets to introduce a toolkit of brand basics. From font and colour, palate, to graphic assets and suite of imagery. In order to showcase the personalities of the volunteers, and passion behind those who keep the museum running, we produced a series of short films and showcase photography to bring the stories of the people and their beloved steam engines to life.