Despite a proud heritage, Manchester Met is an unashamedly modern university and a popular choice. Yet their profile didn’t match their stature. We worked to fix that, pushing their brand into new areas that reflected their vibrant identity.
With a wide-ranging integrated campaign to attract undergraduate and postgraduate students, we executed this new brand style across everything from prospectuses and exhibition stands to social media, digital advertising, outdoor and video – blending illustration and animation, filmed interviews and photography.
Photography: Sean Conboy, Adrian Ray and Andrew McDonald
Illustration: Jane Bowyer and Loz Ives