Part art-installation, part promotional piece, the Dynamic Media Wall offered the opportunity to explore the essence of Jaguar’s brand in ways that other media couldn’t. As part of our approach to this vast, innovative canvas, we worked to express the distinctive sound of a Jaguar in a medium that purely visual.

We spent some time on the track in a XJR Supercharged 5.0L recording the engine noise. We mapped our recordings to an ultra-high-resolution particle animation producing a film that was silent yet full of Jaguar’s growl.

DOP: Sean Conboy