ImaginationLancaster is an open and exploratory globally recognised design-led research lab at Lancaster University, one of the top 10 universities in the UK. Having said that it also has an extremely strong personality with such a diverse range of people behind it exploring some of the major challenges our society faces in the coming years. Our challenge was to give them a voice and an approachable tone.

To bring their brand to life we first needed some brand assets in the shape of a set of illustrations and simple animations courtesy of Sarah Wilson Illustration. Following that we created a set of films in the middle of a pandemic which meant rewriting the script and we headed off to film each individual in their natural habitat. This turned out to be a better outcome than we anticipated adding another dimension to the brand ethos.

Illustration by Sarah Wilson