A new concept for Lytham-St-Anne's, Hy Hotel is an experience that’s both luxury and homely. On one hand, it’s 5-star standards, with personal service round the clock and stand-out facilities. On the other, it offers the space and freedom of a self-catering apartment, with all the comforts and conveniences of home.

Working across brand and interiors we were inspired by the concept of 'hygge' - creating a relaxed yet luxury home away from home where the personality of the brand is translated into the warmth of the welcome. Photography by Bruno Van-Der-Kraan, Mikael Stenberg, Samuel Foster, Jessica Knowlden