Live life stronger.
Vitamin and mineral brand Healthstrong were newcomers in the wellness market. Finding their feet selling direct to trade and to consumers online, we created a brand that's defined by strength in all its forms.
For some, strength is in the muscles made at the gym. For others, it’s a state of mind, a determination in the face of adversity. For Healthstrong, strength is something much broader. It’s enthusiasm for life, and confidence in the way we live it. To embody this strength we created a clean and simple wordmark which is supported by geometric shapes assigned to the different product packaging.