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Hyundai - Petrol Heads

Project
Concept/TV commercial/Out of Home Campaign

Approach
Hyundai is not known for performance motoring. N will change that. Built on some impressive engineering, the new brand started debates among motoring enthusiasts the moment it was launched. So we made that debate our focus – some love it, some can’t believe it. Either way, it’s turning petrol heads. 

“The strategy and campaign idea to support the ‘turning petrol heads’ launch is beautifully simple; reflecting the ‘N’ debate that is starting to happen right now with real car enthusiasts all around
the UK”.

#turningpetrolheads

David Pugh
Marketing Director, Hyundai Motor UK

Delivery
With our petrol head characters, we created a concept that is bold and disruptive – making the audience’s doubts and surprise a central pillar of the work. This through-the-line campaign brought the characters to life across TV, cinema, print and ambient formats. 

Production: Chief Productions CGI: WeAreLut

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