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Hyundai - Petrol Heads

Concept/TV commercial/Out of Home Campaign

Hyundai is not known for performance motoring. N will change that. Built on some impressive engineering, the new brand started debates among motoring enthusiasts the moment it was launched. So we made that debate our focus – some love it, some can’t believe it. Either way, it’s turning petrol heads. 

“The strategy and campaign idea to support the ‘turning petrol heads’ launch is beautifully simple; reflecting the ‘N’ debate that is starting to happen right now with real car enthusiasts all around
the UK”.


David Pugh
Marketing Director, Hyundai Motor UK

With our petrol head characters, we created a concept that is bold and disruptive – making the audience’s doubts and surprise a central pillar of the work. This through-the-line campaign brought the characters to life across TV, cinema, print and ambient formats. 

Production: Chief Productions CGI: WeAreLut

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