Hyundai - Petrol Heads
Concept/TV commercial/Out of Home Campaign
Hyundai is not known for performance motoring. N will change that. Built on some impressive engineering, the new brand started debates among motoring enthusiasts the moment it was launched. So we made that debate our focus – some love it, some can’t believe it. Either way, it’s turning petrol heads.
“The strategy and campaign idea to support the ‘turning petrol heads’ launch is beautifully simple; reflecting the ‘N’ debate that is starting to happen right now with real car enthusiasts all around
Marketing Director, Hyundai Motor UK
With our petrol head characters, we created a concept that is bold and disruptive – making the audience’s doubts and surprise a central pillar of the work. This through-the-line campaign brought the characters to life across TV, cinema, print and ambient formats.